The key to a successful differentiation strategy is to build it on a core competency, something the company is uniquely good at doing in comparison to its competitors.

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A differentiation strategy is built on a core competency, which is a unique strength that the company possesses, and is different from its competitors. This allows the company to offer a unique product or service that is not easily replicable by competitors, thus giving it a competitive advantage in the market.

The Key to a Successful Differentiation Strategy Is to Build