In measuring value, the focus should be on
A) cash flow.
B) accounting profits.
C) time value of money.
D) earnings per share.

Question

Quizplus · Accepted Answer

Cash flow is a more accurate measure of value as it takes into account the time value of money and provides a clearer picture of a company's ability to generate profits and invest in future growth. Accounting profits and earnings per share can be manipulated and do not necessarily represent a company's true financial health.

In Measuring Value, the Focus Should Be on