At Silver Paper's company meeting in August, the owner states that the company will increase its sales of Christmas cards by 50 percent over last year's sales. This statement is called a(n)
A) goal.
B) mission.
C) strategy.
D) objective.
E) tactical plan.

Question

Quizplus · Accepted Answer

The statement "the company will increase its sales of Christmas cards by 50 percent over last year's sales" is a specific, measurable goal, making D the correct answer. A mission is a broad statement about an organization's purpose, while a strategy is a plan for achieving specific objectives. Tactical plans are short-term plans that outline specific actions for achieving objectives.

At Silver Paper's Company Meeting in August, the Owner States