Trademarks and goodwill are both
A) current assets.
B) liabilities.
C) sources of revenue.
D) intangible assets.
E) fixed assets.

Question

Quizplus · Accepted Answer

Trademarks and goodwill are both intangible assets, meaning they have value but cannot be physically touched or seen. Trademarks are valuable symbols, logos, or names that represent a company's brand or products, while goodwill is the intangible value that a business gains from its reputation and customer loyalty. Both of these assets are major components of a company's overall value and can be bought, sold, and transferred like other tangible assets.

Trademarks and Goodwill Are Both