If Tyson, a poultry producer, decided to start producing veggie burgers, this would be an example of
A) developing an entirely new product line.
B) expanding the depth of the marketing mix.
C) extending an existing product line.
D) an aesthetic product modification.
E) narrowing the marketing mix.

Question

Quizplus · Accepted Answer

This is an example of developing an entirely new product line because veggie burgers are a different category from Tyson's traditional poultry products.

If Tyson, a Poultry Producer, Decided to Start Producing Veggie