Hillary has a new product idea that aligns well with her company's current organizational resources. She puts together a presentation for potential buyers and requests feedback on their reactions and suggestions. Hillary is
A) screening.
B) generating product ideas.
C) test marketing.
D) conducting a business analysis.
E) concept testing.

Question

Quizplus · Accepted Answer

Hillary is engaging in concept testing by presenting her product idea to potential buyers and asking for their feedback, which helps in evaluating the concept's appeal and potential success before it's fully developed or launched.

Hillary Has a New Product Idea That Aligns Well with Her