Which of the following illustrates Forward Vertical Integration?
A)Microsoft starting a new division that designs and manufactures clothing
B)Ford automotive buying additional machines for production
C)Subway sandwich company buying a bakery to make the bread for their sandwiches.
D)Sony buying trucks to deliver their finished goods inventories to their customers' warehouses

Question

Quizplus · Accepted Answer

Forward vertical integration occurs when a company moves closer to the end customer in the supply chain, such as Sony buying trucks to deliver their products directly to customers' warehouses.

Which of the Following Illustrates Forward Vertical Integration