Which of the following are required elements of an effective CRM initiative?
A)Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
B)Segmenting customers
C)Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
D)All of these

Question

Which of the following are required elements of an effective CRM initiative?​
A)​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
B)​Segmenting customers
C)​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
D)​All of these

Quizplus · Accepted Answer

Segmenting customers is a required element of an effective CRM initiative. Sending out promotional materials via e-mails and traditional mail to a large random group of potential customers is not effective and can be seen as spam. Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system is not necessary for an effective CRM initiative, as technology can streamline these processes.

Which of the Following Are Required Elements of an Effective