Unit cost information is important for making all of the following marketing decisions except:
A)Determining the selling price of a product.
B)Bidding on contracts.
C)Determining the amount to spend on social media to promote the product.
D)Determining the amount of profit that each product earns.

Question

Quizplus · Accepted Answer

Unit cost information is important for determining the selling price, bidding on contracts, and determining profit. However, it is not directly relevant to determining the amount to spend on social media promotion, as this decision is based on the overall marketing budget and promotional strategy rather than the cost of the product itself.

Unit Cost Information Is Important for Making All of the Following