When distinguishing services marketing and physical goods marketing,marketers are encouraged to think of services and physical goods as an either-or dichotomy.
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Q3: Services marketing is identical to goods marketing.
Q4: All services do not vary in the
Q5: Like physical goods,services can be inventoried.
Q6: Services are now proposed as the dominant
Q7: Defective services can easily be corrected before
Q9: A service cannot be seen,touched,or held.
Q10: It is not possible for services to
Q11: There is one best way to classify
Q12: Interactive marketing is where the organization proves
Q13: Services marketing is not relevant to physical
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