Salespeople need to have selling knowledge for all of the following reasons EXCEPT:
A) increasing sales.
B) building relationships with their customers.
C) increasing the individual salesperson's self-confidence.
D) building the buyer's confidence in the individual salesperson.
E) increasing cognitive dissonance among customers and competitors.

Question

Quizplus · Accepted Answer

Salespeople today must be knowledgeable to increase the salesperson's self-confidence, to build the buyer's confidence in the salesperson, and to build relationships through truly caring about the needs of others. Knowledge is also necessary to build sales.

Salespeople Need to Have Selling Knowledge for All of the Following