When cosmetics maker Estée Lauder organized its structure around its major brands,and operated each as a separate company,it was using product departmentalization.

Question

Quizplus · Accepted Answer

Product departmentalization involves organizing a company's structure around its major products or brands, with each operating as a separate department or division. Estée Lauder organizing its structure around its major brands and operating each as a separate company fits with product departmentalization.

When Cosmetics Maker Estée Lauder Organized Its Structure Around Its