What is the purpose of frequent purchase programs offered by airlines, supermarkets, credit card issuers, retailers, casinos, and other companies?
A) To track customers for CRM purposes
B) To build customer loyalty to improve financial performance
C) To deter customer attrition
D) All of the above

Question

Quizplus · Accepted Answer

All the given purposes are accurate for the frequent purchase programs offered by companies. By tracking customers' purchase behavior, companies can personalize their marketing initiatives and foster customer loyalty, which ultimately improves their financial performance. By offering exclusive rewards and bonuses, such programs deter customer attrition while attracting new customers.

What Is the Purpose of Frequent Purchase Programs Offered by Airlines