Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.
A) Integrated retailing strategy
B) Dual modality retailing strategy
C) Mobile display strategy
D) Visual retailing strategy

Question

Quizplus · Accepted Answer

The given scenario describes a mobile display strategy where special displays are used to encourage shoppers to view promotional videos and access product information using their mobile devices. Option A, integrated retailing strategy, refers to the integration of different retailing channels (e.g., online and offline) to provide a seamless shopping experience to customers. Option B, dual modality retailing strategy, is not a common retailing term and is not relevant to the given scenario. Option D, visual retailing strategy, is a broad term that refers to the use of visual merchandising techniques to create attractive displays that enhance the shopping experience. While the given scenario involves visual displays, the key element is the use of mobile devices, making the mobile display strategy a more appropriate answer.

Throughout Macy's Stores, Special Displays Encourage Shoppers to View Promotional