Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of ______________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question

Quizplus · Accepted Answer

Mobile Commerce, often abbreviated as mCommerce, involves the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Both examples given, ordering shoes from Zappos.com using a mobile app and purchasing music from iTunes on an iPod, are instances of transactions conducted over a mobile device, which is the essence of Mobile Commerce.

Ordering a Pair of Shoes from Zappos