Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of mobile retailing.

Question

Quizplus · Accepted Answer

Mobile retailing refers to the use of mobile devices (such as smartphones and tablets) to engage with customers and conduct commerce. This can include things like mobile coupons, mobile apps, mobile loyalty programs, and mobile payment options. Using a coupon on your cell phone or checking in to a retail location using a mobile app are both examples of mobile retailing.

Using a Coupon on Your Cell Phone When Checking Out