Carolynn Schmitz buys all of her college textbooks from Amazon.com. She likes the selection she finds on Amazon and uses the Amazon Prime service for free, 2-day shipping to make sure her books arrive before the beginning of the semester. In this example, Amazon is most likely part of an) ________________ marketplace.
A) Business-to-consumer
B) Business-to-business
C) Business-to-government
D) Consumers-to-business

Question

Quizplus · Accepted Answer

In this scenario, Amazon is selling directly to a consumer, Carolynn Schmitz, making it a business-to-consumer marketplace.

Carolynn Schmitz Buys All of Her College Textbooks from Amazon