The Internet introduced the concept of ________________, which enabled marketers and advertisers to communicate more effectively with consumers. For instance, consumers can click on an ad to obtain more information or send an email to ask a question.
A) Interactive marketing
B) Direct marketing
C) E-communications
D) Bi-modal promotions

Question

Quizplus · Accepted Answer

Interactive marketing refers to the ability of marketers to engage with consumers in a two-way dialogue through various digital channels, such as social media, emails, and websites. This allows marketers to gather feedback, respond to inquiries, and provide personalized experiences to consumers. The other options, direct marketing and e-communications, are more general terms that do not specifically emphasize the interactive nature of digital marketing. Bi-modal promotions is not a recognized term in marketing.

The Internet Introduced the Concept of ________________, Which Enabled Marketers