Understanding the differences between various digital ad payment methods is important because each method has a different impact on determining the effectiveness of an advertising campaign as well as estimates of ____________________________ related to ad spending dollars.
A) Competitive impact
B) Brand image enhancement
C) Market share
D) Return on Investment ROI)

Question

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Understanding the differences between various digital ad payment methods is important because each method has a different impact on determining the effectiveness of an advertising campaign as well as estimates of return on investment (ROI) related to ad spending dollars. ROI is a critical metric for businesses to gauge the success of their ad campaigns and justify further ad spending. While competitive impact, brand image enhancement, and market share are all important factors for businesses, they are not directly related to determining the effectiveness of digital ad payment methods.

Understanding the Differences Between Various Digital Ad Payment Methods Is