The _________________ process is designed to answer the following types of questions: -What is the long-term direction of our business?
-What is the overall plan for deploying our resources?
-How do we achieve competitive advantage over rivals in order to achieve or maximize profitability?
A) Enterprise Resource Planning ERP)
B) Business Intelligence BI)
C) Strategic Planning
D) Marketing Research

Question

Quizplus · Accepted Answer

The process described in the question is strategic planning, which is a management process for defining a company's direction and making decisions on allocating its resources to pursue this direction. Enterprise resource planning (ERP) and business intelligence (BI) are software systems that can support strategic planning but are not the process itself. Marketing research is focused on gathering data specific to marketing decisions, whereas strategic planning involves a broader range of company-wide decisions.

The _________________ Process Is Designed to Answer the Following Types