According to McKay and Marshall,a comprehensive business model is composed includes each of the following elements except:
A)A description of all products and services the business will offer.
B)A description of the business process required to make and deliver the products and services.
C)A description of the customers to be served.
D)A description of competitive forces in the industry.

Question

Quizplus · Accepted Answer

According to McKay and Marshall, a comprehensive business model includes descriptions of all products and services to be offered, the business process required to make and deliver those products and services, and the customers to be served. However, while competitive forces should be taken into consideration when developing a business model, they are not typically included as a specific element of the model itself.

According to McKay and Marshall,a Comprehensive Business Model Is Composed