Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates.The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone.Why is this integration a good strategic move for Godiva?
A)Consumers can purchase products by simply scrolling and clicking.
B)Godiva chocolates and other products are usually bought as a gift rather than for oneself.
C)Address book integration allows users to ship with just a few clicks.
D)All of the above

Question

Quizplus · Accepted Answer

All of the above options are correct. This integration simplifies the purchasing process for consumers, which is helpful because Godiva's products are often gifted items. The address book integration feature also makes it easier and more efficient for users to ship products to their desired recipients.

Belgian Godiva Chocolatier Is Recognized Worldwide as the Leader in Fine