______________________ is very popular in advertising circles.
A) Household segmentation
B) Lifestyle segmentation
C) Monetary segmentation
D) Fiscal segmentation
E) Economic segmentation

Question

Quizplus · Accepted Answer

Lifestyle segmentation is a popular technique in advertising that categorizes consumers based on their attitudes, values, and interests rather than demographic factors such as age or income. This allows advertisers to target specific groups of consumers who share similar lifestyles and therefore have similar purchasing behaviors.

______________________ Is Very Popular in Advertising Circles