According to the textbook, Samsung, a major South Korean consumer electronics manufacturer, intended to take the world number-one position in all its main product
Markets by 2005. If we apply the concept of international positioning strategies,
Samsung is seeking which of the following positioning strategies:
A) local positioning strategy.
B) regional positioning strategy.
C) ethnocentric positioning strategy.
D) polycentric positioning strategy.
E) uniform positioning strategy.
Correct Answer:
Verified
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
Q40: Within the arena of positioning strategy, the
Q42: A firm's positioning strategy depends on the
Q44: Very rarely do _ themes work globally.
A)positioning
B)psychograhic
C)demographic
D)geographic
E)segmentation
Q46: Appeals that work in one culture do
Q50: LCCP stands for _.
A)legal consumer culture positioning
B)longitudinal
Q50: According to the text, some marketing scholars
Q56: In emerging markets that are still in
Q58: Land Rover is an example of a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents