General Motors has a regional subsidiary, Opel headquartered in Germany, to market both GM and Opel cars with a strong European distinction. This would be an
Example of ________________ marketing.
A) multinational
B) global
C) transnational
D) international
E) domestic

Question

Quizplus · Accepted Answer

Opel, as a regional subsidiary of General Motors, focuses on adapting and marketing cars specifically for the European market, which is characteristic of multinational marketing.

General Motors Has a Regional Subsidiary, Opel Headquartered in Germany