_____ suggests that the threat of a loss has a greater impact on a decision than the possibility of an equivalent gain.
A)The Carnegie model
B)Prospect theory
C)The bounded rationality perspective
D)McGregor's Theory X

Question

Quizplus · Accepted Answer

Prospect theory,developed by psychologists Daniel Kahneman and Amos Tversky,suggests that the threat of a loss has a greater impact on a decision than the possibility of an equivalent gain.

_____ Suggests That the Threat of a Loss Has a Greater