What terms are considered to be the four Cs that influence a buyer's decision to purchase a product or service (select all that apply)?

Name: What terms are considered to be the four Cs that influence a buyer's decision to purchase a product or service (select all that apply)?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four Cs that influence a buyer's decision to purchase a product or service are customer needs and wants, cost, convenience, and communication. Certification of product is not included in the four Cs.

What Terms Are Considered to Be the Four Cs That