Under the principle of first in time equals first in right, priority ordinarily comes with earlier use of a mark in commerce.

Name: Under the principle of first in time equals first in right, priority ordinarily comes with earlier use of a mark in commerce.
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This is a basic principle of trademark law. The first person to use a mark in commerce generally has the prior right to use the mark over others who use the mark later.

Under the Principle of First in Time Equals First in Right