Which statement about business intelligence (BI)tools is not true?
A) Most BI tools are designed specifically for use by financial analysts.
B) BI tools are used to improve the outcomes from direct marketing campaigns.
C) BI tools are used to identify customer purchasing patterns.
D) BI tools are used in marketing to decide on promotions and online advertising.

Question

Quizplus · Accepted Answer

Most BI tools are not designed specifically for use by financial analysts, but are instead designed to be used by a wide range of business users to analyze and interpret data. Financial analysts may be one user group that benefits from BI tools, but they are not the only intended audience.

Which Statement About Business Intelligence (BI)tools Is Not True