Scenario: TeleToys International
TeleToys International,a US-based company,recently opened 18 toy stores in Brazil,acquired a women's clothing store company in Canada,and closed its men's clothing store chain in Australia.The company has a structure that organizes its global operations into geographic regions.
-Which of the following features would TeleToys be LEAST likely to use to create the perception of unique products?

Question

Quizplus · Accepted Answer

TeleToys would be least likely to use low cost as a feature to create the perception of unique products, as this strategy is focused on offering products at a lower price than competitors, which may not necessarily create a perception of uniqueness. Instead, TeleToys would more likely focus on brand image, quality reputation, and unique product design to differentiate their products and create a perception of uniqueness.

Scenario: TeleToys International TeleToys International,a US-Based Company,recently Opened 18 Toy Stores in Brazil,acquired