Media businesses have developed a three-step audience strategy. The third step is

Question

Quizplus · Accepted Answer

The three-step audience strategy includes identifying audience needs (Step 1) and developing media messages to attract niche audiences (Step 2). The third step is conditioning audiences for repeated exposure, which involves converting occasional viewers into regular consumers of the media content. This helps to build loyalty and increase revenue for the media business.

Media Businesses Have Developed a Three-Step Audience Strategy