The National Organization for Women, National Association for the Advancement of Colored People, and the Hispanic American Organization are all examples of groups who are working for the rights of minorities. Therefore, they are engaged in:

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These groups are engaging in identity politics, meaning they are advocating for the rights and interests of a specific group based on their shared identity as a minority. This is different from ethnocentrism, which is the belief in the superiority of one's own ethnic or cultural group. Counterculturalism involves rejecting mainstream cultural norms, and Americanization refers to the process of assimilating into American culture.