An airline decided to focus the niche market of short-haul domestic flights.Also,in order to further reduce its costs and offer the lowest prices possible,it decided not to offer the "frills" that other airlines offer.The airline is adopting a ___________________ strategy.

Question

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The airline is focusing on a niche market (short-haul domestic flights) and is adopting a cost leadership strategy by not offering frills and providing the lowest prices possible. This is an example of a focused cost leadership strategy.

An Airline Decided to Focus the Niche Market of Short-Haul