When management realizes that its current practices are no longer appropriate and that the company must break out of its present mold by doing things differently, this is known as the ________ stage of motivating change.
A)mobilizing
B)stabilizing
C)unfreezing
D)moving
E)refreezing

Question

Quizplus · Accepted Answer

Unfreezing is the stage where the management realizes the need for change and starts creating awareness about it. They recognize that their current practices are no longer effective and need to be modified.

When Management Realizes That Its Current Practices Are No Longer