If a bicycle manufacturer purchases a travel agency chain, which type of corporate strategy would this exemplify?

Question

Quizplus · Accepted Answer

This is an example of conglomerate diversification, where a company expands into an industry that is unrelated to its current industry. The bicycle manufacturer and travel agency chain operate in completely different sectors, making this strategy a way to diversify the company's portfolio and reduce its exposure to the risks of a single market.

If a Bicycle Manufacturer Purchases a Travel Agency Chain, Which