Your preferences measure
A) the availability of alternatives.
B) how badly you want something.
C) the availability of substitutes.
D) how limited your time is.
E) the price of a product.

Question

Quizplus · Accepted Answer

Preferences relate to your level of desire or want for something, rather than factors such as availability, substitutes, time, or price. Therefore, the best choice is B) how badly you want something.

Your Preferences Measure