Bella Dairy Products, a company producing ice cream, has recently bought two dairy farms. This strategic action falls under the category of ___.

Question

Quizplus · Accepted Answer

Vertical integration involves acquiring companies or assets that are part of the company's supply chain or distribution channels. In this case, Bella Dairy Products purchased dairy farms, which are a part of their supply chain for producing ice cream.

Bella Dairy Products, a Company Producing Ice Cream, Has Recently