Graham is an advertising professional who loves his job.This is an example of the ________ component of Graham's attitude.

Question

Quizplus · Accepted Answer

The affective component of an attitude refers to the emotional or feeling aspect of the attitude. In this case, Graham loving his job is a reflection of his positive emotional connection to his work, making it an affective component of his attitude. The cognitive component refers to beliefs or knowledge, the intentional component refers to the intention to act, the opinion component refers to a judgment about something, and the behavioral component refers to actual actions taken.

Graham Is an Advertising Professional Who Loves His Job