Electronic retailers like Best Buy allow customers to "try out" their products in the store, taking advantage of what we now call:
A) Multi-tasking
B) Multisensory marketing
C) Environmental cueing
D) Experiential backlog

Question

Quizplus · Accepted Answer

Multisensory marketing refers to the use of multiple sensory experiences to engage with customers and create memorable experiences. By allowing customers to try out products hands-on, Best Buy is using multisensory marketing to engage customers and encourage them to make a purchase.

Electronic Retailers Like Best Buy Allow Customers to "Try Out