Marketing a new camellia-scented cologne to Latinos who associate the flower with funerals is a bad idea. The designer could have anticipated this marketing disaster with an audience analysis

Question

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By conducting an audience analysis, the designer could have identified this potential issue and adjusted their marketing strategy accordingly to avoid the marketing disaster. This demonstrates the importance of understanding cultural associations and perceptions when targeting specific audience segments.

Marketing a New Camellia-Scented Cologne to Latinos Who Associate the Flower