Customer relationship management systems change the focus from managing products to managing customers.

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Customer relationship management systems are designed to help companies develop stronger relationships with their customers by focusing on their needs and preferences. The goal of these systems is to improve customer satisfaction and loyalty by providing personalized service, targeted marketing, and other forms of support that are tailored to each individual customer. By shifting the focus from managing products to managing customers, companies can create a more customer-centric culture that fosters long-term relationships and sustainable growth.

Customer Relationship Management Systems Change the Focus from Managing Products