Using a cross-functional team to design new products is known as concurrent design.

Name: Using a cross-functional team to design new products is known as concurrent design.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Concurrent design involves bringing together experts from different functional areas (e.g. engineering, marketing, manufacturing) to work together on designing a new product from the beginning stages, with the goal of reducing time to market and improving overall product quality.

Using a Cross-Functional Team to Design New Products Is Known