An order qualifier is the characteristic of a product that wins orders in the marketplace.

Question

Quizplus · Accepted Answer

An order qualifier is not the characteristic that wins orders in the marketplace, rather it is the characteristic of a product or service that is necessary in order for it to be considered by a potential customer. It is a baseline requirement that a product or service must meet in order to compete in the market, but it does not necessarily differentiate it from competing products or services. The characteristics that actually win orders in the marketplace are known as order winners.

An Order Qualifier Is the Characteristic of a Product That