_____________ is the characteristic of a product that wins the order in the marketplace.
A)Order winners
B)Order qualifiers
C)Core competency
D)Positioning

Question

Quizplus · Accepted Answer

Order winners are the specific characteristics of a product or service that make it the winning choice in the market by meeting or exceeding customer needs and expectations. Order qualifiers are the minimum requirements necessary for a product or service to be considered by a customer. Core competency refers to the unique strengths and abilities of a company that give it a competitive advantage. Positioning refers to how a company's product or service is perceived in the minds of customers in relation to competitors.

_____________ Is the Characteristic of a Product That Wins the Order