Buzz Inc is a chain outlet that initially started out by specialising in exotic yoghurt ice creams.When people talk about Buzz Inc,no one appears to know who the founder is.Since its creation,Buzz Inc has periodically added new products to its menu and is now well known for its unique and unusual desserts.It has become widely recognised as symbol of daring and innovation. This provides an example of:

Question

Quizplus · Accepted Answer

Institutionalisation refers to the process of an innovation becoming established and accepted within a society or culture. Buzz Inc's expansion of its menu and reputation as a symbol of innovation suggests that it has become institutionalised within the dessert industry. The other options, cultural change and culture management, do not fully capture the process that Buzz Inc has gone through.

Buzz Inc Is a Chain Outlet That Initially Started Out