_____________ are the characteristics of a product that qualify it to be considered for purchase by a customer.
A)Order winners
B)Order qualifiers
C)Core competency
D)Positioning

Question

Quizplus · Accepted Answer

Order qualifiers are the characteristics of a product that qualify it to be considered for purchase by a customer. These are the essential requirements that a product must meet in order to be considered as an option for purchase. Order winners, on the other hand, are the characteristics that make a product more desirable than other options in the market, while core competency refers to the unique strengths and capabilities of a company or product. Positioning, meanwhile, involves creating a unique image or identity for a product in the minds of customers.

_____________ Are the Characteristics of a Product That Qualify It