Which of the following is an example of competing on the basis of differentiation?
A)A firm manufactures its product with less raw material waste than its competitors do.
B)A firm's products are introduced into the market faster than its competitors' products are.
C)A firm's distribution network routinely delivers its product on time.
D)A firm offers more reliable products than its competitors do.
E)A firm advertises more than its competitors do.

Question

Quizplus · Accepted Answer

Competing on the basis of differentiation refers to offering unique or superior features that set a firm’s product apart from its competitors. Option D, offering more reliable products than its competitors, is an example of differentiation. The other options are focused on operational efficiency (A), speed of introducing products to the market (B), reliable delivery (C), and advertising (E), which are not examples of differentiation.

Which of the Following Is an Example of Competing on the Basis