Celebrities are paid millions of dollars to endorse products in commercials because the advertisers believe the celebrities have ________ power.

Question

Quizplus · Accepted Answer

Referent power refers to the influence a person has over others based on his or her personality, behavior, and reputation. Celebrities are believed to possess this kind of power because people admire and aspire to be like them, so they may be more likely to buy a product if they see their favorite celebrity endorsing it.

Celebrities Are Paid Millions of Dollars to Endorse Products in Commercials