Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment it might not get with Diet Coke.

Name: Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment it might not get with Diet Coke.
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Quizplus · Accepted Answer

This statement is true. Coca-Cola launched Coke Zero as a way to target a different segment of consumers and to avoid taking away sales from existing products like Diet Coke.

Coca-Cola Launched Coke Zero to Avoid Cannibalizing Current Sales and to Attract