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Marketing Study Set 13
Quiz 4: Marketing Ethics
Path 4
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Question 41
Multiple Choice
After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,all parties relevant to the decision should
Question 42
Multiple Choice
Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities.The letter writer is critical of a banner displayed at the event,with the logos of alcoholic beverages and Hisaoki's company name.Hisaoki never considered that this problem might arise.In the framework for ethical decision making,Hisaoki's company failed to
Question 43
Multiple Choice
Ironically,while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit,the company was a major donor to Houston area charities.Enron had unethical business practices,but was also